iPodフィーバーはMacユーザー開拓に貢献？

Apple CFO muses on iPod halo effect, Mac mini, more

AppleのCFOが公演し、質疑応答をした内容より。
沸きに沸くiPodの影響をうけてWindowPCからMacに乗り換える動きがあったかというと。。。

Analysts and industry experts have talked much about the "halo" effect of iPod sales, or the idea that continued sales of iPods to Windows PC owners will eventually translate into increased Mac sales. Although Apple's marketshare hasn't moved significantly yet, Oppenheimer said there is anecdotal evidence to suggest that things are moving in that direction, including a steady stream (in the range of low to mid 40 percent) of first-time Mac buyers at the Apple retail stores and increased uptake of iBook and PowerBook systems by high school and college students who have already bought iPods -- an assertion supported by college student market research firm Student Monitor.

特にAppleのPCにおけるシェアは増えていないが、iPodを購入した高校生・大学生がPCを選ぶ際にApple PCを買う傾向がみられるという報告があると説明した。

Oppenheimer said that Apple should exit its fiscal year with approximately 125 retail stores open around the world. Apple retail segment has seen 25 percent growth year over year, and Oppenheimer said that Apple is "very happy" with its sales of Macs at these stores.

今年度中に世界中で約１２５のApple StoreをOpenさせる予定。

＜Genpakuのつぶやき＞Walkman VS iPodという構図の記事もよく見かけますが、AppleにとってiPodはその製品自身以上の価値があるのは間違いないでしょう。反体制的思想になりやすい若年層がiPodのHeavy Userとなるのは第2のMac User団塊の世代ができるのではないかと密かに思ってます。。。。それにしてもAppleは垂直統合型の鬼ですよね、独自OSに独自仕様PCそして独自販売店までもっているわけですから。私の家から車で30分以内にApple Store3件もあります。すごいね。